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Selling Your Home

SERENO ADVANTAGE

What Distinguishes Sereno as the Agency of Choice in Northern California?

The Sereno Sales Team has some of the highest per agent productivity as compared to other residential real estate brokerages in Northern California. We were ranked #2 nationally among RealTrend’s prestigious list of Top Firms by Average Sales Price in 2019.

Sereno is locally owned and operated allowing us to reinvest any surplus resources back into our local community and towards marketing efforts that benefit our clients.

The executive team of Sereno endorses every agent transaction to ensure a total quality experience for our clients.

Our agents are committed to working together as a team to maximize the success of every transaction. It is not uncommon for agents to work collaboratively on market analysis valuation and home preparation.

Each Sereno office has been certified Green through their respective Bay Area County Green Business organizations.

We build positive long-term relationships with our clients based on trust and integrity. We strive to share every moment of your experience, and to that end, we are committed to making your experience exceptional.

Dedicated, knowledgeable agents are focused on providing maximum exposure for your property through print, internet, social media, and direct marketing channels.

EFFECTIVE ADVERTISING

With Sereno, your property will become part of our family. Using artistically balanced photography and design, your property will appear in an extensive collection of publications and internet portals with far-reaching exposure to the area’s most qualified and affluent buyers.

MERCURY NEWS AND EAST BAY TIMES

Long understood to be the dominant daily newspapers in their respective Bay Area regions; Sereno’s properties are marketed in the Open Home Guide, ensuring our listings will receive maximum exposure to home seekers in one of the highest income regions in the United States.

SILICON VALLEY & PENINSULA COMMUNITY SPECIFIC PUBLICATIONS

Serving each of the distinct neighborhoods and cities in our Silicon Valley and Peninsula marketplace, these weekly newspapers allow the marketing of your property on an intimately local level. These publications include the San Mateo Daily Journal, Menlo Almanac, Palo Alto Weekly, Palo Alto Daily Post, Los Altos Town Crier, Mountain View Voice, Sunnyvale Sun, Cupertino Courier, Saratoga News, Los Gatos Weekly, Campbell Reporter, Cambrian Resident, Rose Garden Weekly, Willow Glen Resident, and Almaden Resident.

EAST BAY COMMUNITY SPECIFIC PUBLICATIONS

Serving each of the distinct neighborhoods and cities in our East Bay marketplace, these weekly newspapers allow the marketing of your property on an intimately local level. These publications include the Pleasanton Weekly, Walnut Creek Journal, Lamorinda Sun, Pleasant Hill-Martinez Record, Concord Transcript, and Antioch-Brentwood- Oakley-Pittsburg News. We also have the ability to publish your home in Homes & Land, Gentry, Luxury Homes, and other publications depending on the type of property.

SANTA CRUZ SPECIFIC PUBLICATIONS

Serving the Santa Cruz Coastal Area, Sereno regularly advertises Open Homes and Listings in the Santa Cruz Sentinel, Coastal Homes Magazine, and Homes Magazine.

OTHER PRINT MEDIA OPTIONS

We also have the ability to publish your home in Homes & Land, Gentry, Diablo Magazine, Luxury Home Magazine, and other publications depending on the type of property, location, and price point.

DIRECT MAILING AND TOP PRODUCING AGENT DISTRIBUTION LIST

Sereno will use direct mailing pieces to specific target markets (i.e. tenant properties and apartment complexes) and Sereno’s exclusive Top Producing Agent Distribution List, a contact database consisting of the top producing sales agents in the local real estate community.

INTERNET & SOCIAL MEDIA MARKETING

The internet has changed the way the world does business. At Sereno, we recognize the global marketplace’s critical presence in the marketing of your home. Through our progressive technology platform, your property will be exposed to an increasing number of buyers who expect a robust and highly visual online Real Estate experience. Sereno has positioned itself in the key areas of web and social media that matter most to you and your property.

SERENO STUDIO: SERENO’S IN-HOUSE DESIGN AND MARKETING STUDIO

The Sereno Studio is a valuable asset for uniquely positioning, marketing, and promoting your property in a professional manner that exceeds the traditional brokerage marketing model. Our designers are able to create customized ads, design and produce professional in-house brochures, and a variety of marketing materials that help our agents bring out the best qualities of your home. Being on-site provides quick turn-around, reliability, and flexibility in design.

LUXURY REAL ESTATE

Sereno is proud to be associated with Luxury Real Estate, a prestigious organization hosting some of the world’s finest Agencies and listings. This association includes affiliation with over 3,867 International Real Estate Firms and the entire Luxury Real Estate Network.

INTERNATIONAL MARKETING

Sereno has partnered with Listhub Global and Juwai to ensure that all Sereno listings are distributed to the top online search portals throughout the world. This will ensure international exposure for each seller’s home, even across the firewall in China.